eToro has unveiled a compelling new incentive for UK users of its Visa debit card: up to 4% cashback in the form of UK-listed stocks. The initiative allows cardholders to earn equity rewards on everyday purchases, with a monthly cap of £1,500 in stock value.
The programme enables users to select from a curated list of UK equities to receive as cashback. These stock rewards can either be held as investments or sold at the user’s discretion. According to Doron Rosenblum, Executive Vice President of Business Solutions at eToro, the offering is designed to integrate spending with long-term investing goals.
“Eligible eToro UK clients can now manage their money efficiently while building their investment portfolios through everyday spending,” Rosenblum noted.
Dan Moczulski, Managing Director of eToro UK, added that the initiative aims to “redefine cashback” by turning routine purchases—from coffee to groceries—into incremental stock ownership.
The launch follows eToro’s recent public listing on Nasdaq, which raised $403 million. The company’s aggressive push into the debit card space reflects a broader trend among brokers to enhance user engagement through financial incentives. Competitors such as IG Group and NAGA have also introduced interest-bearing features on idle cash balances to attract and retain clients.
eToro’s stock-back debit card is part of its broader mission to lower the barriers to investing and foster habitual wealth-building through accessible tools.
About eToro
Founded in 2007 and headquartered in Israel, eToro Group Ltd. is a global multi-asset investment platform known for pioneering social trading. The company enables users to trade and invest in equities, cryptocurrencies, commodities, currencies, and options—either directly or via derivatives. With over 38 million registered users across 140 countries, eToro combines traditional investing with innovative tools like CopyTrader™ and thematic portfolios.
eToro operates under regulatory oversight from the FCA (UK), CySEC (EU), ASIC (Australia), and FinCEN (US). In 2025, the company went public on the Nasdaq under the ticker ETOR, achieving a valuation of $5.5 billion. Its ecosystem includes eToro Money, eToro Academy, and a growing suite of financial education and trading tools.
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