In a bold move that blends sporting excellence with financial innovation, CFI Financial Group has announced tennis legend and entrepreneur Maria Sharapova as its new global brand ambassador. The multi-year partnership marks a significant milestone in CFI’s evolution as a purpose-driven trading platform with global reach.
Sharapova, a five-time Grand Slam champion and Olympic medalist, joins CFI alongside Formula 1™ icon Lewis Hamilton, reinforcing the company’s commitment to aligning with figures who embody discipline, resilience, and international influence.
“CFI’s focus on innovation, education, and empowering individuals resonated with me,” said Sharapova. “Whether in sport or business, success comes down to being intentional, prepared, and willing to learn. I’m proud to support CFI’s mission to inform, inspire, and connect with individuals pursuing their own paths to growth.”
The announcement underscores CFI’s ambition to deepen its emotional connection with clients and inspire broader inclusion in the financial world. Sharapova’s multifaceted career—from elite athlete to investor and designer—mirrors the values CFI champions: precision, adaptability, and vision.
Ziad Melhem, CEO of CFI Financial Group, praised the partnership: “Maria Sharapova is a symbol of elite performance and long-term vision. Her journey reflects the mindset we promote at CFI—where ambition, emotional intelligence, and adaptability are key traits of successful traders and investors.”
Sharapova will spearhead high-impact campaigns and strategic appearances aimed at engaging global audiences. Her presence is expected to amplify CFI’s brand visibility and reinforce its position as a trusted provider of trading and investment solutions.
The collaboration adds to CFI’s growing portfolio of high-profile partnerships, which includes AC Milan, FIBA WASL, and the Department of Culture and Tourism – Abu Dhabi. #
With Sharapova now on board, CFI continues to redefine the intersection of finance, sport, and global influence.
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