Taipei, July 22, 2025 — As football mania grips Southeast Asia and Australia, global trading platform Mitrade has announced its official partnership with the Argentine Football Association (AFA), becoming the regional CFD sponsor in a move that blends sport and finance.
Launched under the banner “Rise with Champions,” the campaign reflects Mitrade’s strategic push to connect with retail investors through shared passions. With Argentina’s national team jerseys outselling traditional football giants across APAC, the timing couldn’t be better.
“This partnership reflects our commitment to connecting with communities through shared passions,” said Kevin Lai, Vice President of Mitrade Group. “Football, like financial markets, demands analytical thinking, quick decision-making, and strategic insight—qualities our users value deeply.”
The collaboration comes amid Argentina’s growing regional presence, including a sold-out friendly in Jakarta that drew 60,000 fans and surging support from Australian followers inspired by Lionel Messi’s World Cup triumph.
Mitrade, which boasts over 5 million users and 44 industry awards, offers contracts for difference (CFDs) across forex, indices, commodities, ETFs, and shares—all via a mobile-first platform. The company says the AFA partnership will support its mission to make trading more intuitive and accessible, while also promoting financial literacy in emerging markets.
With football and fintech converging, Mitrade’s latest move signals a new playbook for engaging APAC’s digitally savvy, sport-loving investor base.
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