EC Markets, a leading global forex and CFD broker, has officially inked a multi-year sponsorship agreement with Premier League powerhouse Liverpool FC, becoming the club’s Official Global Partner. The strategic alliance marks a bold step in EC Markets’ international expansion, aligning the brand with one of football’s most iconic institutions.
Under the terms of the deal, EC Markets will gain extensive visibility across Liverpool’s legendary home ground, Anfield, including pitch-side LED displays and digital advertising boards. With over 504 million global TV viewers tuning into Liverpool matches each season, the partnership offers unparalleled brand exposure.
The broker will also benefit from access to player rights and digital marketing opportunities across Liverpool FC’s massive online footprint—boasting over 135 million followers across Facebook, Instagram, X (formerly Twitter), and YouTube.
“We are absolutely thrilled to partner with Liverpool FC, a club with a rich history and truly global reach,” said Matthew Smith, CEO and Chairman of EC Markets. “This collaboration reflects our shared values of excellence, innovation, and ambition.”
Ben Latty, Chief Commercial Officer at Liverpool FC, echoed the sentiment:
“We want partners who share our passion and commitment to innovation. EC Markets is a perfect fit for the LFC family.”
The sponsorship kicks off with EC Markets’ branding debut during Liverpool’s pre-season double-header against Athletic Club on August 4. The timing positions EC Markets at the forefront of the new football season, amplifying its brand across key international markets.
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