In a bold move signaling its ambitions on the global stage, emerging brokerage firm NeoMarkets has appointed seasoned industry executive Dominique El Khoury as its new Chief Executive Officer. The announcement, made earlier today, marks a significant leadership shift as the company positions itself for aggressive growth across key international markets.
El Khoury, a veteran of the online trading sector, brings over a decade of experience to the role. His résumé includes senior positions at SquaredFinancial, ATFX, Axi, and ADSS, where he led business development and sales initiatives across the Middle East and Africa. Most recently, he served as Global Head of Business Development at SquaredFinancial, overseeing strategic expansion in the Gulf and broader MEA region
Now at the helm of NeoMarkets Group Ltd, El Khoury is expected to steer the firm through its next phase of development. “We’re building something bold and future-focused,” he shared in a statement, hinting at a transformative vision for the company’s future
Who is NeoMarkets?
Founded as an offshore brokerage in Mauritius, NeoMarkets has quickly evolved into a multi-jurisdictional player. The firm recently secured a Category 5 “introducers” license from the UAE Securities and Commodities Authority (SCA), allowing it to operate through its regional arm, NeoMarkets Mena For Financial Consultation & Financial Analysis
NeoMarkets offers trading in CFDs and equities, with additional services such as PAMM accounts. Its client acquisition strategy is focused on Latin America, the Middle East, and Asia, particularly India, where demand for online trading platforms continues to surge
While its Mauritius license provides a regulatory base, the company also partners with entities in the UAE and Kazakhstan, though not all of these are currently regulated. This hybrid model reflects a broader trend among fintech startups seeking flexibility in global operations.
A Strategic Appointment
El Khoury’s appointment is widely seen as a strategic coup for NeoMarkets. His deep regional expertise and track record of scaling brokerage operations make him a natural fit for a company with global aspirations. Industry insiders suggest that his leadership could help NeoMarkets navigate the complex regulatory landscapes of emerging markets while enhancing its credibility among institutional and retail clients alike.
As the fintech and trading sectors continue to evolve, all eyes will be on NeoMarkets and its new CEO to see whether this ambitious startup can deliver on its promise of innovation and growth.
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