In a strategic move to strengthen its global presence, Doo Prime has officially rebranded as D Prime, unveiling a fresh visual identity and launching its largest European office in Limassol, Cyprus.
The rebrand marks a significant milestone for the company, which is part of the Doo Group, and reflects its evolving business model and future ambitions. The new identity includes a redesigned logo—featuring a stylized “D” and reverse quotation mark forming a “P”—and a bold new color scheme dubbed Highlighter Yellow. The revamped website now offers 3D animations, live pricing, interactive tools, localized payment options, and multi-platform access, powered by the Statamic CMS.
The newly opened Cyprus office employs around 80 professionals and will serve as a strategic hub for operations across the EMEA region. With its Cyprus Investment Firm (CIF) license, D Prime is now authorized to offer derivative products such as CFDs throughout Europe. The group also holds regulatory licenses in the US, UK, Australia, Hong Kong, Malaysia, and Indonesia.
D Prime’s expansion aligns with its broader goals to enter new markets, integrate AI technologies, and introduce environmentally focused investment products.
This move positions D Prime as a forward-thinking player in the retail FX and investment space, leveraging Cyprus’s strategic location and regulatory framework to scale its European footprint.
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