Plus500 Ltd (LSE: PLUS), the London-listed online trading platform, has launched a new $90 million share buyback programme, reinforcing its commitment to delivering robust shareholder returns and showcasing its financial strength
This move is part of a broader $165 million capital return initiative, which also includes $75 million in dividends
In the first half of 2025, Plus500 reported impressive financial results:
- Revenue: $209.3 million
- EBITDA: $91.3 million
- Customer Deposits: A record $3.1 billion
- Cash Reserves: Approximately $900 million 1
These figures reflect the company’s strong operational momentum and cash-generative business model. The buyback programme, which allows for the repurchase of up to 5.87 million shares, will run until March 31, 2026
Strategic Rationale Behind the Buyback
The buyback is designed to reduce the number of shares in circulation, potentially boosting earnings per share and enhancing shareholder value. Plus500’s board emphasized that this initiative aligns with its disciplined capital allocation strategy and long-term growth vision
Market Reaction and Analyst Sentiment
Despite the announcement, Plus500 shares dipped slightly by 0.4% on the day
However, analysts remain optimistic. Peel Hunt recently raised its target price for Plus500 to 3,400p, citing strong performance and continued cash generation
The company’s shares also hit an all-time high of 3,070p earlier this month
Broader Strategic Moves
Beyond shareholder returns, Plus500 continues to pursue both organic and inorganic growth. The company has maintained a debt-free balance sheet and is actively exploring expansion opportunities, including entry into new markets such as Canada’s OTC sector
Plus500’s latest financial maneuvers underscore its resilience and strategic foresight in a volatile market. With a solid cash position, record customer engagement, and a clear focus on shareholder value, the company is well-positioned for sustained growth.

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