Category: Broker News

CFD trading is a complex, often misunderstood niche of the financial industry. Unlike traditional investing, CFD trading allows individuals to speculate on price movements without owning the underlying asset, whether it’s stocks, commodities, or currencies. With high leverage and risk, the product attracts a very specific profile: financially curious, tech-savvy, and looking for dynamic opportunities.

To broaden appeal and humanize their brand, brokers have turned to the world’s most passionate pastime: sports.

• Emotional Impact: Sponsorships create a visceral connection with fans, building trust through affiliation with beloved clubs.
• Brand Recognition: Having a logo on a jersey or stadium banner delivers visibility that digital ads alone can’t match.
• Market Expansion: Football clubs have global followings, especially in Asia and Africa, regions where CFD adoption is rising.

The Biggest Moves in Football Sponsorships

2024–2025 saw a flurry of deals between brokers and top-tier football teams:

CFD Broker	Football Club	Type of Sponsorship	Year
iFOREX Europe	Ferencvárosi TC	Back-of-shirt sponsor	2025
EC Markets	Liverpool FC	Global Partner	2025
IUX	Fulham FC	Official CFD Trading Partner	2024
ZERO Markets	Wolverhampton Wanderers	Digital & interactive sponsor	2025
Libertex	FC Bayern Munich	Premium club partnership	2024
eToro	Slavia Prague	Shirt sponsor	2024

Beyond Europe, brokers are also eyeing Latin American and Asian leagues, where fan engagement is intense and digital trading is expanding rapidly.

Not Just Football: F1, Esports, and More

While football dominates, CFD brokers are increasingly venturing into other realms:

• FxPro and AvaTrade maintain strong visibility in Formula One, leveraging the sport’s elite image and global reach.
• Plus500 made headlines by entering esports sponsorships, a move to connect with younger, tech-native audiences.
• Pepperstone and IG Group have flirted with deals in rugby, cricket, and tennis, especially targeting the Australian and UK markets.

What’s in It for the Brokers?

These deals aren’t cheap. Industry insiders estimate that top-flight football sponsorships can cost:

• $2–$15 million annually, depending on the club and activation level
• Additional costs for player appearances, hospitality packages, and digital marketing

But the return on investment goes beyond numbers. Sponsorships reinforce credibility, especially in regions where CFDs face regulatory scrutiny or low public awareness.

Psychological Trading Meets Emotional Fandom

There’s an oddly poetic overlap between trading and sports:

• Both require discipline, strategy, and emotional control
• Both offer high stakes and moments of triumph or despair
• Both are followed passionately—whether by day traders watching candlesticks or football fans glued to injury-time drama

CFD brokers understand this synergy. By aligning themselves with champions, they position their platforms as winning arenas for financial empowerment.

In the battle for attention and trust, CFD brokers are no longer trading in silence—they’re cheering from the sidelines. As more partnerships emerge and the line between sport and finance continues to blur, don’t be surprised if your favorite striker ends up celebrating with a branded trading app in hand.

Football Sponsorships

IC Markets × La Liga & Bundesliga
IC Markets secured sponsorships with 12 football clubs across Spain and Germany, including Real Sociedad, Athletic Club Bilbao, and Bayer Leverkusen. The deal includes LED branding, VIP experiences, and merchandise access.

Axi × Manchester City
Axi has been the Official Online Trading Partner of Manchester City since 2020. The partnership spans both the men’s and women’s teams, with regional activations and branded content like the “City Slickers” campaign.

Doo Group × Manchester United
In early 2023, Doo Group became the Official Financial Trading Partner of Manchester United, leveraging the club’s massive global fanbase for brand visibility.

ThinkMarkets × Liverpool FC
ThinkMarkets joined Liverpool’s sponsorship roster in 2021, focusing on digital engagement and global reach.

Global Kapital Group × Arsenal FC
This 2019 partnership helped Global Kapital Group tap into Arsenal’s strong presence in Africa and Asia.

Basketball & Beyond

• TMGM × Brooklyn Nets
  TMGM signed a multi-year deal with the NBA’s Brooklyn Nets, marking its first major U.S. sports sponsorship. The partnership includes courtside branding and digital content, aimed at younger, mobile-first audiences.
• TMGM × Chelsea FC
  TMGM also extended its partnership with Chelsea FC, maintaining its role as the Official Regional Online Forex and Trading Partner in Asia Pacific.

Formula One & Other Sports

• FxPro & AvaTrade × Formula One
  These brokers maintain active sponsorships in F1, capitalizing on the sport’s high-performance image and global reach.
• Plus500 × Chicago Bulls & Atalanta BC
  Plus500 has diversified its sports portfolio with deals in both NBA basketball and Serie A football, targeting fans in the U.S. and Italy

Photo by Vienna Reyes on Unsplash

In a bold move that bridges Wall Street and the hardwood, Australian-based CFDs broker TMGM has announced a multiyear sponsorship deal with the NBA’s Brooklyn Nets, marking a significant step in its global brand expansion.

The partnership, set to kick off with the 2025–26 NBA season, will see TMGM’s branding featured courtside and across digital platforms at Barclays Center, the Nets’ home arena. While TMGM is not licensed to operate in the United States, the firm is leveraging the NBA’s international reach—particularly in Asia—to amplify its presence in key growth markets.

The announcement comes ahead of the Nets’ preseason tour in Macau this October, where they’ll face off against the Phoenix Suns in a pair of exhibition games. The timing aligns with TMGM’s strategic push into the Far East, Africa, and Latin America, regions where the broker has been actively expanding its footprint.

Nick Yang, TMGM’s Chief Commercial Officer, described the partnership as “a fusion of performance and precision,” adding that the collaboration aims to promote financial literacy and create dynamic touchpoints between elite sports and global trading.

Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, echoed the sentiment: “TMGM shares our vision for global engagement and innovation. Together, we’re crafting a sponsorship model that goes beyond branding—it’s about cultural relevance and meaningful connection.”

TMGM, headquartered in Sydney and regulated by the Vanuatu Financial Services Commission, offers trading across forex, indices, commodities, and equities. The firm has built a reputation for speed, transparency, and trader-focused tools, and now seeks to align its brand with the discipline and ambition embodied by the Brooklyn Nets.

The deal mirrors similar moves by other brokers, including Plus500’s sponsorship of the Chicago Bulls, as financial firms increasingly tap into the NBA’s global appeal to reach new audiences.

TMGM is positioning itself as a tech-savvy, globally regulated broker with a strong emphasis on execution speed, product diversity, and strategic branding. While it may not yet rival the educational depth of some competitors, its infrastructure and global partnerships make it a compelling choice for traders seeking performance and reach.

Taipei, July 22, 2025 — As football mania grips Southeast Asia and Australia, global trading platform Mitrade has announced its official partnership with the Argentine Football Association (AFA), becoming the regional CFD sponsor in a move that blends sport and finance.

Launched under the banner “Rise with Champions,” the campaign reflects Mitrade’s strategic push to connect with retail investors through shared passions. With Argentina’s national team jerseys outselling traditional football giants across APAC, the timing couldn’t be better.

“This partnership reflects our commitment to connecting with communities through shared passions,” said Kevin Lai, Vice President of Mitrade Group. “Football, like financial markets, demands analytical thinking, quick decision-making, and strategic insight—qualities our users value deeply.”

The collaboration comes amid Argentina’s growing regional presence, including a sold-out friendly in Jakarta that drew 60,000 fans and surging support from Australian followers inspired by Lionel Messi’s World Cup triumph.

Mitrade, which boasts over 5 million users and 44 industry awards, offers contracts for difference (CFDs) across forex, indices, commodities, ETFs, and shares—all via a mobile-first platform. The company says the AFA partnership will support its mission to make trading more intuitive and accessible, while also promoting financial literacy in emerging markets.

With football and fintech converging, Mitrade’s latest move signals a new playbook for engaging APAC’s digitally savvy, sport-loving investor base.

Trade Nation, the global retail trading platform, has reported a landmark year in 2024, with revenues soaring to $217 million, marking a significant leap from previous years and cementing its position as a rising force in the online brokerage industry.

The company’s latest financial disclosure reveals that Trade Nation not only achieved record revenue but also concluded the year in profit—a notable turnaround from earlier years of reinvestment and platform expansion. The results reflect a strategic blend of product innovation, geographic diversification, and a renewed focus on customer experience.

Growth Driven by Global Expansion and Product Diversification

Trade Nation attributed its revenue growth to a surge in client acquisition across key markets, including the UK, Australia, and South Africa. The firm’s simplified pricing model and transparent trading conditions have resonated with retail traders seeking clarity in volatile markets.

CEO Stuart Lane commented, “2024 was a transformative year for Trade Nation. We’ve proven that a customer-first approach, backed by robust technology and ethical trading practices, can deliver both growth and profitability.”

The company expanded its product suite during the year, introducing new instruments and refining its proprietary trading platform. These enhancements, coupled with educational initiatives and real-time market insights, helped boost client engagement and retention.

Operational Efficiency and Strategic Investment Pay Off

Trade Nation’s profitability was underpinned by disciplined cost management and strategic investment in automation and compliance infrastructure. The firm also benefited from favorable market conditions, including increased retail trading activity amid global economic uncertainty.

Industry analysts note that Trade Nation’s performance stands out in a sector where many competitors have struggled to balance growth with regulatory pressures and rising operational costs.

Regulatory Footing and Future Outlook

With licenses across multiple jurisdictions, including the UK’s Financial Conduct Authority (FCA) and Australia’s ASIC, Trade Nation continues to strengthen its regulatory footprint. The company has emphasized its commitment to transparency and client protection, positioning itself as a trustworthy alternative to legacy brokers.

Looking ahead, Trade Nation plans to expand into new markets and further invest in AI-driven trading tools and analytics. The firm is also exploring strategic partnerships to enhance its global reach and service offering.

Industry Reaction

The announcement has sparked interest across the fintech and trading communities, with many viewing Trade Nation’s success as a bellwether for the evolving retail brokerage landscape.

“Trade Nation’s results show that the retail trading sector is far from saturated,” said one analyst. “There’s room for platforms that prioritize user experience, ethical practices, and smart growth.”