iFOREX is ramping up its brand visibility ahead of its anticipated IPO by partnering with Polish football champions Lech Poznań. The broker has been named the club’s Official Online Trading Partner and non-exclusive Official Sleeve Partner for the upcoming season. This move follows a recent renewal of its sponsorship with Dutch club PSV Eindhoven, reinforcing iFOREX’s growing presence in European sports marketing.
CEO Itai Sadeh described the partnership as a strategic step in connecting with European communities and expanding the company’s global footprint. With Lech Poznań boasting a strong domestic following and significant social media reach, the collaboration is expected to enhance iFOREX’s brand exposure across multiple channels.
While financial terms weren’t disclosed, the sponsorship aligns with a broader trend of CFD brokers investing in sports partnerships to boost recognition. The announcement comes as iFOREX prepares for a London Stock Exchange listing, though the IPO has been delayed due to a compliance review in the British Virgin Islands.
About iFOREX
iFOREX is a global fintech company with over 25 years of experience, offering a proprietary online and mobile trading platform for multi-asset CFDs. With a strong presence in over 30 countries and more than 60,000 daily transactions, the platform supports 21+ languages and boasts an annual trading volume exceeding $460 billion.
- User-Friendly Platform: Advanced trading tools, real-time pricing, and intuitive interfaces for both desktop and mobile.
- Client Loyalty: 56% of revenue comes from clients who’ve been with iFOREX for over three years.
- Risk Management: Features like negative balance protection and stop-loss orders help safeguard traders.
- Education & Support: Free 1-on-1 training, market updates, and multilingual support.
- Brand Visibility: Strategic sports sponsorships, including partnerships with PSV Eindhoven and Lech Poznań, enhance brand recognition across Europe.
Compliance & Trust
iFOREX Europe is regulated by CySEC and adheres to strict EU marketing guidelines. Promotions must include risk warnings and avoid exaggerated claims.
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