ADVFN UK Market News

Tag: Sponsorship

  • WeTrade and Paris Saint-Germain Forge Global Sponsorship Deal

    WeTrade and Paris Saint-Germain Forge Global Sponsorship Deal

    In a landmark move that bridges the worlds of finance and football, WeTrade, a leading global CFD and Forex trading platform, has announced a multi-year sponsorship agreement with Paris Saint-Germain (PSG), one of Europe’s most iconic football clubs. The partnership, which runs through 2028, marks a significant milestone for both entities, aligning their shared values of excellence, innovation, and global reach 

    A Strategic Alliance

    The collaboration comes as WeTrade celebrates its 10th anniversary, a decade marked by rapid growth, technological innovation, and global expansion. With operations spanning Europe, Asia-Pacific, Latin America, the Middle East, and Oceania, WeTrade has positioned itself as a top-tier broker in the retail trading space. The partnership with PSG is expected to amplify WeTrade’s brand visibility, connecting it to over 230 million PSG followers and hundreds of millions of matchday viewers worldwide 

    George Miltiadou, CEO of WeTrade EU, expressed enthusiasm about the partnership:

    “WeTrade is honoured to be chosen by Paris Saint-Germain as its official partner. As a global brand ourselves, we understand the value of investing in excellence, innovation, and empowerment. This partnership is a perfect match, and we are excited to kick things off and make it a winning collaboration.” 

    Richard Heaselgrave, PSG’s Chief Revenue Officer, echoed the sentiment:

    “This partnership with WeTrade reflects Paris Saint-Germain’s ongoing ambition to collaborate with leading international brands that share our values of excellence and innovation. Together, we will create new opportunities to engage our fans worldwide.” 

    Who Is WeTrade?

    Founded in 2015, WeTrade has grown into an award-winning broker known for its client-centric approach, secure capital management, flexible leverage, and low spreads. The company has received numerous accolades over the years, including:

    • Best Trading Execution by Fazzaco
    • Best ECN/STP Broker by Forex-Awards
    • Broker of the Year by Mindanao Traders Expo
    • Most Trusted Broker and Trading Platform Global by World Business Outlook 

    WeTrade has also made headlines for its innovative rewards program, which has seen clients walk away with luxury prizes such as a Tesla Model X and Toyota Avalon. The broker introduced Islamic accounts in 2023 and expanded its offerings to include stock trading, further diversifying its product suite 

    Regulatory Footprint and Expansion

    WeTrade holds an ASIC license in Australia and operates offshore entities in Labuan (Malaysia) and Seychelles. Recently, it was granted a CySEC CIF license in Cyprus, signaling its intent to expand across Europe. The company has bolstered its leadership team with seasoned professionals from firms like IQ Option, LegacyFX, ETX Capital, and eToro, reinforcing its commitment to regulatory compliance and operational excellence 

    ADVFN’s Strategic Acquisition: HotCopper and Stockhouse

    In parallel to WeTrade’s expansion, ADVFN, a global financial information provider, has acquired HotCopper (Australia) and Stockhouse (Canada)—two of the most prominent retail investor platforms. The acquisition, valued at $4.43 million USD, positions ADVFN as a dominant force in the small-cap investor space, with a combined reach of over 3 million monthly users 

    HotCopper alone attracts 520,000 monthly unique users and generates 34 million page views, offering brokers like WeTrade premium advertising opportunities. The acquisition is expected to create synergies across ADVFN’s network, integrating subscription tools, advertising models, and investor engagement strategies 

    The partnership between WeTrade and PSG is more than a branding exercise—it’s a strategic alignment of two global powerhouses. As WeTrade continues to expand its footprint and enhance its offerings, the sponsorship deal with PSG provides a high-visibility platform to engage millions of potential clients. Coupled with ADVFN’s acquisition of HotCopper and Stockhouse, the landscape for retail investor engagement is rapidly evolving, offering new opportunities for brokers, investors, and advertisers alike.

    Photo by Peter Glaser on Unsplash

  • NBA Star Jaren Jackson Jr. Joins BTCC as Global Brand Ambassador

    NBA Star Jaren Jackson Jr. Joins BTCC as Global Brand Ambassador

    In a landmark partnership bridging sports and digital finance, BTCC, one of the world’s oldest and most secure cryptocurrency exchanges, has signed NBA All-Star Jaren Jackson Jr. as its global brand ambassador.

    Jackson Jr., the Memphis Grizzlies’ defensive powerhouse and 2023 NBA Defensive Player of the Year, joins BTCC to promote crypto education and trading accessibility. The collaboration marks BTCC’s first sports sponsorship, aiming to connect with younger, tech-savvy audiences through Jackson’s influence.

    “BTCC isn’t just another crypto brand—they’ve been in the game for over a decade,” said Jackson Jr. “Their long-term mindset matches mine perfectly.”

    Founded in 2011, BTCC is a pioneer in the crypto exchange space, known for its impeccable 14-year safety record—with zero reported hacks or breaches 

    The platform offers:

    • Spot trading for over 240 crypto pairs
    • Futures trading with up to 500x leverage across 360+ pairs
    • Copy trading and demo accounts for beginners
    • Tokenized assets including gold, silver, and U.S. stocks2

    BTCC is fully licensed and regulated in the USA, Canada, and Europe, operating under bodies like FinCEN, FINTRAC, and the Lithuanian Register of Legal Entities

    With over 9.1 million users globally, BTCC has become a go-to platform for both novice and professional traders. Its tiered VIP system rewards active users with lower fees, exclusive campaigns, and priority support 

    “Jaren brings authenticity and a championship mindset—values that mirror BTCC’s mission,” said Aaryn Ling, Head of Branding at BTCC.

    Fans can look forward to exclusive content, signed merchandise giveaways, and a crypto trading competition with a major prize pool. The partnership is expected to boost BTCC’s visibility and reinforce its reputation as a secure, innovative, and user-friendly exchange.

    Photo by Edgar Chaparro on Unsplash

  • Revolut Audi F1 Team Unveiled: Fintech Giant Enters Formula 1 Arena

    Revolut Audi F1 Team Unveiled: Fintech Giant Enters Formula 1 Arena

    In a landmark move that bridges the worlds of high finance and high-speed racing, Revolut, the global fintech powerhouse, has been unveiled as the title partner of the future Audi F1 Team, set to make its debut in the 2026 FIA Formula One World Championship.

    The announcement marks a strategic alliance between two innovation-driven brands, both poised to disrupt their respective industries with bold vision and cutting-edge technology.

    A Fusion of Speed and Fintech

    The partnership, announced jointly by Audi AG and Revolut, will see the team officially branded as the Revolut Audi F1 Team from the start of the 2026 season. Audi, which recently completed its acquisition of the Kick Sauber F1 entry, is preparing for its long-anticipated entry into Formula 1 with a clear ambition: to use the sport as a platform for technological relevance and sustainable brand growth 

    Revolut, with over 60 million customers globally, is equally ambitious. The fintech firm is accelerating toward a target of 100 million users, and the partnership with Audi offers a unique opportunity to engage with a global audience through the spectacle of Formula 1 

    “This is a monumental partnership for Revolut and the future Audi F1 Team,” said Nik Storonsky, CEO of Revolut. “We’re bringing our customers into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the Audi F1 Team is set to do the same in motorsport.” 

    Innovation On and Off the Track

    The collaboration goes far beyond branding. Revolut Business will be deeply integrated into the team’s financial operations, streamlining everything from budgeting to international transactions. Fans will also benefit directly, with Revolut powering seamless checkout solutions for team merchandise, ensuring a premium and intuitive retail experience during race weekends

    “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” said Jonathan Wheatley, Team Principal of the future Audi F1 Team. “This is more than a brand fit; it is a strategic alliance engineered to challenge conventions in motorsport.”

    The partnership also aims to redefine fan engagement. Audi and Revolut plan to introduce interactive digital experiences, exclusive benefits for Revolut users, and immersive race-day activations designed to appeal to a new generation of motorsport enthusiasts.

    Audi’s Vision for Formula 1

    Audi’s entry into Formula 1 is being led by a seasoned team, including Wheatley and Chief Operating Officer Mattia Binotto, formerly of Ferrari. The German automotive giant sees Formula 1 not just as a racing challenge, but as a technologically relevant and economically sustainable investment in its future

    “Formula 1 is a global stage that offers us the opportunity to reach new target groups and generate enthusiasm for our products,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Sauber Motorsport AG. “In Revolut, we have found a partner that shares our ambitions and attitude.” 

    Looking Ahead to 2026

    With the 2026 season fast approaching, the Revolut Audi F1 Team is already laying the groundwork for a competitive debut. The team is establishing a UK Technical Centre, refining its engineering capabilities, and preparing to challenge the sport’s elite with a fresh approach to racing and operations.

    This partnership is more than a sponsorship—it’s a statement of intent. As Formula 1 evolves into a more digitally connected and globally inclusive sport, the union of Audi and Revolut could well become a blueprint for future collaborations between tech and motorsport.

    Photo by Chethan Kanakamurthy on Unsplash