At its recent AGM, Warpaint London PLC (LSE:W7L) shared optimistic projections for the first half of 2025, expecting sales to reach between £50 million and £52 million. This positive outlook comes despite challenges in its US segment, which has been affected by increased tariffs. Looking ahead, the company anticipates substantial growth in the second half of the year, fueled by fresh product launches and a robust Christmas order pipeline. The February 2025 acquisition of Brand Architekts is also expected to contribute meaningfully to this expansion.
Warpaint London’s financial position remains strong, with a debt-free balance sheet and a healthy cash reserve. The company has declared a final dividend of 7.5 pence per share, signaling confidence in its ability to meet market expectations for the full year.
This combination of record sales, strategic acquisitions, and solid financial management underpins a positive outlook for Warpaint London. Stable technical indicators and reasonable valuation metrics further reinforce this sentiment.
About Warpaint London
Warpaint London PLC is a specialist color cosmetics supplier with well-known brands such as W7, Technic, Skin & Tan, Super Facialist, Dirty Works, and Fish Soho. The company’s products are sold primarily in the UK and international markets through major retailers, distributors, and the gifting sector. The brand portfolio was expanded in February 2025 with the acquisition of several health, beauty, and personal care brands.
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