WPP plc (LSE:WPP) has revised its financial guidance for 2025, citing ongoing macroeconomic headwinds and underperformance in new business wins. The company now expects a decrease in like-for-like revenue (excluding pass-through costs) and a reduced headline operating profit margin for the year.
Despite the softer outlook, WPP remains focused on balancing strategic long-term investments with disciplined cost management to weather the current market challenges. The company aims to maintain operational flexibility while continuing to support client needs in a rapidly evolving business environment.
While WPP’s recent strategic moves and historical financial strength lend some support to its fundamentals, bearish technical signals and slower revenue momentum across key regions have weighed on sentiment.
About WPP plc
WPP is one of the world’s largest marketing and communications groups, delivering a broad range of services including advertising, media planning and buying, branding, and public relations. Through its global network of agencies, WPP partners with brands to drive creative and digital transformation, helping clients adapt to shifting consumer behavior and technological change.
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