Dotdigital Group plc (LSE:DOTD) has issued a positive trading update for the fiscal year 2025, reporting a 6% year-on-year increase in group revenue to £83.9 million. Notably, 94% of this income came from recurring sources, underscoring the company’s focus on predictable, high-margin SaaS revenue.
Profitability also saw strong double-digit growth, supported by rising demand for Dotdigital’s data-driven personalization tools, AI capabilities, and scalable marketing automation solutions. The company further strengthened its international presence with the acquisition of US-based Social Snowball, expanding its offering into influencer marketing and enriching its cross-channel engagement platform.
The integration of Social Snowball marks a strategic step forward, aligning with Dotdigital’s long-term vision of driving recurring revenue through innovation and selective M&A activity. Larger client wins and international revenue growth suggest continued momentum, even amid challenging macroeconomic conditions.
Despite some technical and valuation concerns, the company’s strong financials and strategic execution are fueling optimism about its growth prospects.
About Dotdigital Group plc
Dotdigital Group plc is a UK-based provider of advanced marketing automation solutions, designed to help brands deliver personalized, data-driven customer experiences at scale. Its Customer Experience and Data Platform (CXDP) integrates AI, analytics, and automation to support marketers in building unified customer journeys across multiple channels. Founded in 1999 and headquartered in London, Dotdigital now serves over 4,000 brands in more than 150 countries, helping businesses drive engagement, conversion, and customer loyalty worldwide.
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