Ultimate Products Sees Revenue Dip Amid Strategic Realignment

Ultimate Products plc (LSE:ULTP) posted a 3.4% decline in unaudited group revenue to £150.1 million for the financial year ended 31 July 2025, as softer consumer demand weighed on sales. However, revenue from UP-owned brands rose by 4.3%, underscoring their role in delivering sustainable long-term value.

The company’s adjusted EBITDA fell 31%, largely due to higher freight expenses, while net bank debt increased to £14.1 million. In a potential bid to broaden its investor base, the board is evaluating a move from the London Stock Exchange’s Main Market to AIM. CEO Andrew Gossage voiced confidence in the firm’s ongoing strategic investments and operational upgrades, which aim to strengthen market positioning and drive durable growth.

While Ultimate Products maintains a strong valuation and solid financial footing, technical trends indicate bearish short-term sentiment. Nonetheless, initiatives such as share buybacks highlight the group’s long-term investment appeal.

About Ultimate Products plc

Ultimate Products plc is a leading name in the homeware sector, with a portfolio of well-known brands including Salter and Beldray. The company operates across five key product categories: Small Domestic Appliances, Housewares, Laundry, Audio, and Heating & Cooling. Serving more than 300 retailers in 38 countries, its customer base spans discount chains, supermarkets, and e-commerce platforms. Founded in 1997 and headquartered in Oldham, Greater Manchester, the company employs over 370 staff, with additional offices in Guangzhou, China, and Paris, France.

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