A recent study by the European Central Bank indicates that anticipated U.S. tariffs are prompting shifts in consumer behavior across the euro zone.
The ECB’s Economic Bulletin highlighted that shoppers are increasingly avoiding American goods and scaling back on non-essential purchases as uncertainty around potential tariffs casts a shadow over parts of the bloc’s economy.
“In response to tariff-related concerns, consumers are altering their spending habits in notable ways,” the ECB said in its report.
Even though households in the euro zone have built up significant savings since the pandemic, consumers have remained cautious about spending throughout 2025.
The report underscores how ongoing trade tensions are influencing everyday household decisions, with consumers adjusting their buying patterns even before any formal tariffs are enacted.
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