Silver Bullet Data Services Group plc (LSE:SBDS) reported a 10% rise in revenue for the first half of 2025, overcoming a challenging macroeconomic backdrop. By August, the company had secured £9.0 million in bookings—almost equal to its full-year total for 2024—while also adding high-profile contracts, including deals with Global Fashion and other international brands.
The group credited its progress to continued investment in artificial intelligence innovation and disciplined cost controls, which are expected to support further improvements in EBITDA. Silver Bullet also completed a £3.3 million fundraise and streamlined its capital structure. After the reporting period, the company introduced new generative AI features and rolled out additional AI-driven products, underscoring its commitment to growth in the digital transformation and data intelligence market.
Still, the company’s financial outlook remains pressured by elevated debt levels and persistent losses. Analysts highlight that, while some technical indicators are flashing short-term positives, overall valuation remains weak given negative profitability and the absence of dividend payments. Limited disclosure from earnings calls or corporate events has also reduced visibility into management’s forward strategy.
About Silver Bullet Data Services Group plc
London-based Silver Bullet Data Services specializes in AI-enabled digital transformation, offering privacy-compliant first-party data strategies and marketing automation tools. Its flagship product, 4D AI, helps advertisers reach consumers in a privacy-first environment. The company employs more than 85 data experts across five international regions and works with a range of global blue-chip clients, particularly in the hospitality and brewing sectors.
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