Publicis Groupe SA (EU:PUB) reported organic growth of 5.7% in the third quarter of 2025, exceeding analyst forecasts of 5.1%. The stronger-than-expected performance was driven by continued demand for the group’s AI-powered products and services.
Growth was particularly strong in the U.S., where organic revenue rose 7.1%. The company noted it saw “no material cuts in marketing spend” and, instead, experienced increased appetite for its AI-led offerings.
On the back of these results, Publicis raised its full-year 2025 organic growth guidance to between 5.0% and 5.5%, up from its previous forecast of “close to 5%.” All major regions contributed positively to the quarter’s performance, with the U.S. leading the acceleration. The company’s AI-driven strategy has helped it widen its lead over peers by around 700 basis points, according to consensus estimates.
“We are demonstrating that artificial intelligence at Publicis is not a future promise, it is a reality today that is driving our growth,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “Not only did we not experience any material cuts in marketing spend, but we also saw an acceleration in demand for our AI-led products and services.”
Connected Media activities, supported by Epsilon, grew at a high single-digit rate as clients sought integrated solutions linking paid media with commerce and influencer marketing through AI. The company’s AI production platform posted double-digit growth, reflecting rising demand for personalized content, while Publicis Sapient delivered positive growth for the second consecutive quarter.
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