WPP plc (LSE:WPP) reported a challenging third quarter of 2025, with revenue falling 8.4% year-on-year and a like-for-like decline of 3.5%. In response, the company has revised its full-year organic growth forecast to a decline of between 5.5% and 6.0% and initiated a strategic review aimed at returning to sustainable growth.
CEO Cindy Rose outlined a comprehensive plan focused on simplifying operations, improving execution, and expanding WPP’s presence in enterprise and technology-driven marketing solutions. As part of this strategy, the company has introduced leadership changes, extended its global partnership with Google, and launched WPP Open Pro, an AI-powered platform designed to enhance marketing performance.
Despite near-term headwinds, WPP remains optimistic about building a stronger, more agile organization capable of delivering long-term value. The company plans to share further details of its transformation strategy in early 2026.
From a valuation standpoint, WPP appears attractively priced, supported by a strong dividend yield and low P/E ratio, suggesting potential upside despite revenue pressure. Technical indicators show a bearish trend, but solid cash flow and balance sheet discipline provide a foundation for recovery.
More about WPP plc
WPP plc is one of the world’s largest advertising and communications groups, offering services across media planning, creative production, public relations, and technology-led marketing. The company serves a global portfolio of major brands through divisions including Global Integrated Agencies, Public Relations, and Specialist Agencies. With a strong presence in North America, the UK, and key international markets, WPP continues to evolve its business model to meet the changing demands of the digital and data-driven marketing landscape.
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