Brave Bison (LSE:BBSN) has submitted a non-binding proposal to acquire M&C Saatchi Performance for £50 million, as part of its strategy to create one of the largest independent performance marketing businesses outside the United States. The proposed deal would integrate M&C Saatchi Performance with Brave Bison’s existing operations, expanding its reach across key markets in the UK and Asia-Pacific.
If completed, the acquisition is expected to enhance Brave Bison’s scale and profitability, potentially boosting adjusted EBITDA by more than 80%. The transaction would be financed through a combination of a new bank facility and a share placement. However, the company emphasized that there is currently no certainty that the deal will proceed.
Brave Bison’s financial outlook remains strong, underpinned by solid profitability, a robust balance sheet, and stable valuation metrics. While technical indicators show limited momentum, the company’s disciplined growth strategy and acquisition ambitions support a broadly positive market view.
More about Brave Bison
Brave Bison is a global marketing and technology company partnering with major international brands across eight countries, including the UK, India, Australia, and Egypt. The group operates through two main divisions — Digital Services and Digital Content.
The Digital Services division provides expertise in performance media, social and influencer marketing, and strategic insights, working with clients such as New Balance, Primark, and Google. The Digital Content division focuses on monetizing digital media through advertising and education, including the company’s own media network and the MiniMBA training platform for marketing professionals.
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