ITV plc (LSE:ITV) delivered better-than-expected results for the first nine months of 2025, supported by strong performance in ITV Studios and continued momentum in digital advertising. Despite a challenging UK advertising environment, the company’s diversified business model helped mitigate headwinds. ITV expects a decline in total advertising revenue in the fourth quarter due to ongoing economic uncertainty but has implemented £35 million in temporary cost savings to offset the impact. Management reaffirmed confidence in achieving full-year revenue growth targets, backed by disciplined cost control and a robust programming pipeline for the months ahead.
The company’s outlook remains balanced, with solid operational execution offset by pressures on revenue growth and cash flow. Technical analysis indicates bearish momentum in the short term, though the current valuation suggests the stock may be undervalued, supported by an attractive dividend yield.
More about ITV plc
ITV plc is a leading UK-based media and entertainment company engaged in television broadcasting, content production, and digital media. Through its ITV Studios division, the company produces and distributes content globally, while its broadcasting operations reach millions of viewers across the UK. ITV is also expanding its presence in digital advertising and streaming, aligning its strategy with changing audience behaviors and the evolving media landscape.
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