LVMH’s (EU:MC) watch division has acquired a minority stake in Swiss watchmaker La Joux-Perret, the two companies announced on Wednesday.
The luxury group’s watchmaking arm—home to prestigious brands including Hublot, TAG Heuer, and Zenith—made the investment as part of its broader long-term strategy to deepen partnerships and reinforce its position within the high-end watchmaking ecosystem.
The parties did not disclose the financial terms or the size of the stake. The deal further expands LVMH’s footprint in Swiss horology, where the group already operates 16 production sites.
According to the joint statement, La Joux-Perret will continue to operate independently despite the new investment. The Citizen Group, which owns La Joux-Perret and oversees other watch brands, will also maintain full autonomy across its portfolio.
LVMH commended its new partner, stating: “Their technical mastery, industrial excellence and deep roots in the Swiss watchmaking landscape make them an ideal partner for our watchmaking Maisons.”
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