Myprotein, part of THG Nutrition (LSE:THG), has entered into a new partnership with Mars to introduce Snickers-flavoured protein powders alongside a range of Mars-branded protein bars. The collaboration supports Myprotein’s broader push for global market expansion, with the brand targeting sales of 45 million units by the end of 2025. It also underscores THG Nutrition’s ongoing focus on product innovation and differentiation within the competitive sports-nutrition category.
THG’s near-term outlook remains weighed down by continued financial pressures. Although the group’s strategic initiatives, including cost discipline and debt reduction, have delivered some encouraging progress, revenue softness and high leverage continue to dominate the risk profile. Technical indicators present a mixed picture, offering limited counterbalance to the company’s broader financial challenges.
More about THG
THG PLC is a global e-commerce company headquartered in Manchester, operating two core consumer divisions: THG Beauty and THG Nutrition. THG Beauty manages major online retail platforms such as Lookfantastic and Cult Beauty, while THG Nutrition—anchored by Myprotein—covers a wide range of health and wellness categories. The group distributes products directly to consumers worldwide and through an expanding network of strategic brand partnerships.
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