Revolution Beauty Revenue Drops Sharply, but Leadership Changes Drive Early Signs of Recovery

Revolution Beauty Group plc (LSE:REVB) endured a difficult first half of 2025, recording a 31.8% fall in revenue to £49.4 million following strategic and operational disruptions carried over from the prior year. The company reported a sizeable operating loss, yet recent moves to strengthen its financial footing—including a successful refinancing and the return of its founding team—have been well-received by investors and partners. New leadership is prioritising renewed sales momentum and tighter financial controls, with the first indications of improvement showing up in positive EBITDA during September and October. Significant cost-reduction efforts, including a major cut to headcount, have also been implemented. Looking ahead, management is optimistic, citing planned product launches for Spring 2026 as a catalyst for future growth.

Revolution Beauty’s outlook remains constrained by its weak financial performance, which remains the dominant drag on sentiment. Persistent losses, declining revenue, and a fragile balance sheet weigh heavily, while technical indicators continue to signal bearish momentum. Valuation measures also remain challenged given the absence of positive earnings and no dividend return.

More about Revolution Beauty Group plc

Revolution Beauty is a global mass-market beauty and personal care company operating a multi-brand, multi-category model. Its products are sold directly through its e-commerce channels as well as via wholesale partners in both physical and digital retail environments. The company has a footprint of around 17,500 retail locations spanning the UK, the US, and several international markets, serving primarily consumers aged 16 to 35. Revolution Beauty runs its own manufacturing site in the UK and utilises third-party warehousing in the UK, US, and Australia, supported by offices across the UK, US, New Zealand, and Germany.

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