Unilever (LSE:ULVR) announced on Monday that it has reached a deal to sell its Graze snack business to Katjes International.
The better-for-you snacking brand—acquired by Unilever in 2019—will join the Candy Kittens group in the UK. The companies did not disclose financial details of the transaction.
During its time under Unilever, Graze shifted away from being mainly a Direct-to-Consumer operation and built a strong footprint across UK retail shelves. The brand also refreshed its visual identity, enhanced profitability, and continued to expand within the grocery channel.
The move fits with Unilever’s strategy of sharpening its focus on three core global food categories: Condiments, Cooking Aids & Mini Meals, and Unilever Food Solutions. The company has emphasized that its goal is to achieve sustained, market-leading performance by concentrating investment and resources where it has established strengths.
“Graze has transformed into a retail-focused brand which continues to redefine healthy snacking with innovations that stay a step ahead on nutrition, never compromise on taste, and remain true to its distinctive and much-loved style,” said Georgina Bradford, UKI Foods General Manager at Unilever.
Completion of the sale is expected in the first half of 2026, pending customary closing requirements.
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