Meta (NASDAQ:META) is set to introduce a new choice for Facebook and Instagram users across the European Union, allowing them to access versions of the platforms that rely on less personal data for advertising, the European Commission confirmed.
Under the updated framework, individuals in the EU will be asked to decide whether they want to consent to full data sharing—with ads tailored extensively to their activity—or limit the data they provide and receive a service with only lightly personalized advertising.
Meta expects to begin offering these options in January 2026.
The change follows extended discussions with the Commission after regulators ruled in April 2025 that Meta’s approach to user consent did not meet the standards required under the Digital Markets Act. Once the new model goes live, EU officials plan to gather feedback to assess how widely it is adopted and whether it effectively brings Meta into compliance.
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