ProCook Group PLC (LSE:PROC) delivered a robust set of interim results for the first half of FY26, reporting a 20.6% rise in total revenue to £34.1 million. Growth was fuelled by major gains in market share and ongoing strategic investment initiatives. The company outperformed the wider UK kitchenware market by 16 percentage points and expanded its gross profit margin by 130 basis points. Although ProCook recorded a statutory operating loss of £1.5 million, underlying performance strengthened thanks to disciplined cost management and rising sales. The group also broadened its retail footprint by opening six additional stores and introducing a refreshed store format, helping drive a 15.6% increase in new customer acquisition. Early peak-season trading has been encouraging, reinforcing leadership’s confidence in achieving a strong full-year result.
ProCook’s outlook is supported by solid financial momentum and constructive corporate developments. Nonetheless, high leverage and valuation-related pressures temper the overall assessment. While technical indicators point to short-term bullish sentiment, caution is warranted given potential overvaluation risks.
More about ProCook Group PLC
ProCook Group PLC is the UK’s leading direct-to-consumer kitchenware specialist. The company designs, develops, and sells a wide assortment of own-brand and directly sourced kitchenware, offering strong value across its product range. Sales are generated through its e-commerce platform and a network of 75 company-owned stores nationwide. With more than 25 years in the market, ProCook has grown into a multi-channel leader and operates as a certified B Corp, a Real Living Wage employer, and a Great Place to Work, reflecting its commitment to social and environmental responsibility.
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