Brunello Cucinelli (BIT:BC) rose 2.9% on Thursday after the Italian luxury label unveiled a stronger revenue outlook for 2025 and reaffirmed expectations for 2026.
The company, headquartered in Solomeo, now anticipates sales growth of 11% to 12% at constant exchange rates for 2025—comfortably above its earlier forecasts. At current rates, growth is expected to come in around 10%, supported by “healthy profit growth” and “very solid margins.”
Management highlighted “excellent sales throughout the year” alongside a “very, very positive” fourth quarter, during which the business expects double-digit revenue expansion at constant exchange rates. This follows a 12.5% rise in the third quarter, despite facing tougher year-on-year comparisons, especially in retail.
For 2026, Brunello Cucinelli confirmed its expectation of roughly 10% revenue growth, underpinned by strong Spring/Summer 2026 orders and robust winter sell-out trends.
The brand also noted that it has completed its 2024–2026 Made in Italy investment program a full year early. The initiative included doubling production capacity at its Solomeo site and opening additional outerwear facilities in Penne and Gubbio.
Founder Brunello Cucinelli recently received the prestigious “Outstanding Achievement Award” from the British Fashion Council, an accolade previously granted to industry legends such as Karl Lagerfeld, Ralph Lauren, and Giorgio Armani.
Looking ahead, the company plans to debut an AI-enhanced e-commerce platform in mid-January 2026, describing it as a “true invention” that will elevate the customer experience.
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