Mirriad Advertising (LSE:MIRI) said it expects revenue of around £200,000 in the second half of 2025, taking full-year turnover to approximately £400,000, according to a recent trading update. The company noted that the majority of its latest revenues have been generated from markets outside the United States.
At the end of November, Mirriad reported a cash balance of roughly £1 million and said it anticipates receiving a tax credit of about £350,000. Management also pointed to the group’s substantially streamlined operating structure, with monthly costs now running at around £220,000, reflecting ongoing efforts to tightly manage expenditure.
The company said the reduced cost base is intended to preserve cash while it works toward a more comprehensive trading update scheduled for January.
More about Mirriad Advertising
Mirriad Advertising is a UK-based specialist in virtual product placement and in-content advertising. The company operates a multi-patented technology platform that enables brands and products to be digitally embedded into television programming, streaming content (SVOD and AVOD), music and influencer media.
Its technology is designed to create incremental revenue opportunities for content owners while improving advertising effectiveness and viewer engagement. Mirriad operates across EMEA, has a US presence through a joint venture with Rembrand, and also conducts business in India.
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