JD Sports Fashion PLC (LSE:JD.) said on Monday that it has entered into a global partnership with commercetools to support one-click purchasing through artificial intelligence–driven platforms.
Under the agreement, JD Sports customers in the United States will be able to buy products directly via leading AI services, including Microsoft’s Copilot, Google’s Gemini and OpenAI’s ChatGPT.
The sportswear group said it intends to extend the rollout of comparable AI-enabled shopping capabilities across its UK and European operations later in 2026.
The move marks a notable shift in retail technology, enabling consumers to complete purchases through conversational AI interfaces rather than relying solely on traditional e-commerce websites or mobile applications.
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