S4 Capital Outperforms 2025 Expectations, Reduces Debt and Proposes Dividend

S4 Capital (LSE:SFOR) has reported full-year trading for 2025 that came in ahead of the downgraded guidance issued in November and exceeded current market expectations for both net revenue and operational EBITDA. This performance was delivered despite a like-for-like net revenue decline of around 8.5%, with operational EBITDA margins settling at approximately 12%.

Operational and financial highlights

The group made notable progress in strengthening its balance sheet, with net debt now expected to be materially lower than previously forecast. Leverage is projected at roughly 1.1 times operational EBITDA, comfortably below the company’s target ceiling of 1.5 times. Reflecting this improvement and management’s confidence in the business trajectory, S4 Capital has proposed a final dividend of 1p per share.

While the year-end outcome was better than anticipated, the company acknowledged that further work is required to rebuild sustainable revenue and margin growth from 2026 onwards. Client spending remains cautious amid an uncertain macroeconomic environment, and the group continues to adapt its offering to reflect the increasing adoption of emerging technologies across marketing and advertising services.

From an investment perspective, the outlook remains mixed. Revenue volatility, recent losses and historically elevated leverage continue to weigh on the fundamental picture. However, share price technicals are supportive, with an established uptrend, although momentum indicators appear stretched. Valuation signals are also mixed, with a negative P/E ratio offset in part by a dividend yield of around 4.5%. Management commentary points to improving cash generation and debt metrics, but with ongoing pressure on top-line growth and margins.

More about S4 Capital

S4 Capital plc is a digital-only advertising and marketing services group serving global, multinational, regional and local clients, as well as influencer-led and digitally native brands. The business operates a unitary model that integrates marketing and technology services, employing around 6,300 people across 33 countries. Approximately 80% of net revenue is generated in the Americas, with the remainder split between Europe, the Middle East and Africa, and Asia-Pacific, as the group works toward a more balanced long-term geographic mix.

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