Chill Brands (LSE:CHLL) has reported sharply accelerating momentum at its Chill Connect distribution platform, with product sales revenue increasing by more than 55% on average month-on-month between October 2025 and January 2026. In January alone, combined revenue from product sales and service fees exceeded £150,000, meaning just four months of trading have generated revenue close to that achieved over the previous 18-month period.
Management said demand from UK convenience retailers and brand partners is currently running ahead of the company’s operational capacity, with growth constrained primarily by working capital rather than underlying market demand. The group is actively broadening its offering beyond vaping and nicotine products into categories such as sundries, beverages and confectionery, aiming to increase basket size and diversify revenue streams.
Operationally, Chill Brands has reduced both exceptional and ongoing costs following its exit from legacy U.S. activities. It also confirmed that the Chill.com domain has been independently valued at a level above its original acquisition cost, providing additional balance sheet support and potential operating leverage as the business scales.
Despite the strong top-line momentum, the company’s overall outlook remains weighed down by weak financial fundamentals, including ongoing losses, sustained cash burn and negative equity. Market technicals add further pressure, with the share price trading below all major moving averages and a negative MACD signal. Valuation remains difficult to assess on conventional metrics given negative earnings and the absence of dividend data.
More about Chill Brands Group PLC
Chill Brands Group PLC is a UK-based, distribution-led consumer packaged goods group focused on the convenience retail sector. Through its Chill Connect platform, the company operates a national field sales team delivering direct-to-store distribution and advisory services for brands, primarily in vaping and nicotine alternatives, while expanding into sundries, beverages, confectionery and other FMCG categories.
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