Carrefour Unveils New Strategy to Lift Cash Flow and Margins

Carrefour (EU:CA), Europe’s largest retailer, announced plans on Monday to enhance cash generation and improve profitability under a fresh strategic roadmap led by Chief Executive Alexandre Bompard.

The group is targeting an operating margin of 3.2% by 2028, rising to 3.5% by 2030, as part of a broader effort to sharpen its focus on core markets including France, Spain and Brazil.

Ahead of a scheduled investor presentation, Carrefour said it expects to generate cumulative net free cash flow of €5 billion over the 2026–2028 period.

Bompard, who is set to outline his third strategic plan since assuming leadership in July 2017, said: “Carrefour is today adopting an ambitious new strategic plan, radically focused on growth and improving profitability.”

The CEO now faces the task of steering the company through another turnaround phase, as the French retail market remains intensely competitive and consumer demand continues to be subdued in both France and Brazil.

Carrefour’s operating margin has steadily eroded since the onset of the pandemic, slipping from 3.1% in 2021 to 2.6% in 2025.

Despite two earlier strategic overhauls, Carrefour’s share price remains nearly 29% below its level when Bompard took charge of the company in July 2017.

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