Gana Media Group cuts losses as Mexican betting strategy gathers pace

Gana Media Group (LSE:GANA), formerly known as Mobile Streams, is repositioning itself as a sports, media and entertainment platform focused on Latin America, with Mexico at the centre of its growth strategy. The AIM-listed company operates across sports publishing, technology-enabled online betting and casino services, and digital offerings including NFTs and LiveScores platforms, all supported by its proprietary Streams Technology infrastructure.

For the six months ended 31 December 2025, revenue rose to £1.05 million, driven mainly by work linked to the rollout of a Mexican sports betting operation. During the period, adjusted operating losses narrowed to £147,000 as management implemented tighter cost controls alongside its strategic transformation. The group also secured approximately £2.2 million through equity fundraising and completed a reverse takeover involving Estadio Gana and Capital Media Sports. Full ownership of these businesses was finalised after the reporting period, strengthening both its financial position and operational presence in Mexico as the company works toward profitability in sports publishing and online gaming.

Following the period end, Gana converted advance subscriptions, carried out a placing and warrant exercises, and expanded its shareholder base while completing the reverse takeover and adopting its new GANA ticker. Management has highlighted the strengthened local leadership team in Mexico and the strategic importance of the Streams Technology platform as key advantages in capturing opportunities created by the increasing overlap between sports media content and betting services.

The company’s overall assessment remains weighed down by financial quality concerns, including continuing operating losses and negative free cash flow despite improving revenues and relatively low leverage. Technical indicators suggest a persistent downward share price trend, with only limited support from oversold momentum signals. Valuation metrics remain constrained by the absence of profitability and dividend income.

More about Gana Media Group

Gana Media Group, previously Mobile Streams, is an AIM-quoted content and data intelligence business building an integrated sports, media and entertainment ecosystem across Latin America, particularly in Mexico. Its core activities include sports publishing and technology-driven online betting and casino services, alongside digital products powered by its Streams Technology platform, such as NFTs and LiveScores websites.

The company’s legacy mobile data operations now represent a small portion of overall activity as it pivots toward Mexican sports betting and iGaming. Recent acquisitions of Estadio Gana and Capital Media Sports, combined with expanded senior management capabilities in Mexico, are intended to strengthen its local media footprint and support long-term growth in its online gaming operations.

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