Renault (EU:RNO) announced plans to sell more than 2 million vehicles per year under the Renault brand by 2030, as the French automaker outlines a strategy to expand beyond its traditional European base amid growing competition in key markets.
The company intends to lift Renault-brand sales by roughly 23% compared with the 1.63 million vehicles sold in 2025. A key objective of the plan is to increase its international footprint, with half of Renault-branded vehicle sales expected to come from outside Europe by the end of the decade, up from 38% recorded last year.
To drive this expansion, Renault plans to introduce 36 new models by 2030. Over the next five years, the group will launch 22 vehicles in Europe, including 16 fully electric models, while an additional 14 models will target markets outside the region.
The strategy represents the first major update under Chief Executive Francois Provost, who assumed the role last year after the departure of Luca de Meo. Renault said it intends to lower production costs for electric vehicles while continuing to invest in hybrid technology beyond 2030.
“We will show that we are here for the long term and we will become the benchmark for the European automotive industry on the global stage,” said Provost.
Although demand for electric vehicles in Europe has grown more slowly than anticipated, Renault reiterated its commitment to electrification. By the end of the decade, fully electric models are expected to account for roughly 44% of the company’s planned product lineup.
At the same time, the automaker will maintain significant investment in hybrid powertrains. Through its Horse Powertrain joint venture with China’s Geely, Renault is working on a smaller engine designed for hybrid vehicles, a technology the company sees as important while EV adoption remains uneven.
For product development in Europe, Renault plans to rely mainly on its own technology, while collaborating with partners such as Geely to expand into markets including South America and South Korea. The company currently has no operations in the United States or China.
Looking further ahead, Renault is also developing a new electric vehicle platform scheduled for launch in 2028. The architecture will feature an optional range-extender system using a small gasoline engine to extend driving range to as much as 1,400 kilometers.
The automaker is also set to unveil two new models on Tuesday: the Bridger, a compact SUV aimed at the Indian market, and the Dacia Striker, a crossover estate designed to rival Volkswagen Group’s Skoda Octavia. Both vehicles will be presented at Renault’s research and development centre outside Paris.
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