Pri0r1ty Intelligence Group Sees Contracted Revenue Surpass Prior Year as AI Platforms Scale

Pri0r1ty Intelligence Group PLC (LSE:PR1) has reported a strong opening to its 2026 financial year, with contracted revenue already exceeding the total achieved across the whole of 2025. The growth has been driven by increasing uptake of the group’s proprietary AI platforms, including Advisor, Fan Sonar, Vox and Compass ID, as demand accelerates for data-led customer intelligence solutions.

Recent customer wins such as World Aquatics, Untamd and Love Mondays, together with expanded deployments among existing clients including Aston Villa FC, Leukaemia Care and Great British Racing, have lifted the company’s paying customer base beyond 100. Management is targeting 500 customers by the end of the year as it scales its SaaS platforms and consultancy-led offerings across defined sector verticals. The group also highlighted a significant addressable opportunity within the UK’s more than 5 million SMEs investing in customer data and engagement technologies.

Expansion is being pursued through the company’s specialist operating units Halfspace, Metr1c and the Pri0r1ty platform, while investor engagement is set to increase via an upcoming webcast and the launch of a refreshed corporate website. Alongside the growth narrative, the company reiterated that a material portion of its treasury reserves is held in Bitcoin, introducing exposure to cryptocurrency price volatility and related regulatory and operational risks that investors must consider alongside the group’s AI-driven growth ambitions.

More about Pri0r1ty Intelligence Group

Pri0r1ty Intelligence Group PLC is a UK-listed data, AI and marketing services company focused on enabling SMEs and customer-centric organisations to better monetise and optimise their first-party data. The group operates across three divisions: Halfspace, a sports-focused, data-driven marketing and growth business; Pri0r1ty, an AI SaaS and consultancy platform aimed at improving SME operational efficiency; and Metr1c, an AI-enabled brand partnerships and growth specialist serving the entertainment and lifestyle sectors. The company targets large UK SME markets, particularly within sports, music and entertainment, where revenues are underpinned by fan and audience engagement.