LBG Media (LSE:LBG) reported full-year results for 2025 broadly in line with expectations, posting constant-currency revenue growth of 10% to £92.2m and a 3% increase in adjusted EBITDA to £25.2m. Performance was underpinned by strong cash generation, leaving the group with a net cash position of £30.8m and no debt at the year end.
Growth was led by the Direct segment, where revenues rose 13%, driven by particularly strong momentum in the US, up 29%, and continued progress in the UK, up 11%. Indirect revenues stabilised over the year, edging 1% higher as increased income from social platforms offset weaker performance from owned websites. The group said it is now increasing investment in senior leadership, sales capabilities and emerging AI technologies to accelerate expansion of its higher-growth Direct advertising business across its core UK and US markets.
Management expects Direct revenues to become the majority of group sales over time, targeting low-to-mid-teens growth rates and margins in the mid-30% range before central costs. The strategy is designed to improve earnings visibility and support longer-term profitability, while maintaining the Indirect segment as a high-margin, lower-growth channel that continues to provide scale and audience reach for advertisers.
Overall, the company’s strong financial performance remains the key positive, reflecting solid growth, profitability and balance sheet strength. These strengths are tempered by bearish technical indicators and a valuation that suggests some caution. Limited disclosure beyond the results announcement also restricts additional insight.
More about LBG Media Plc
LBG Media plc is a digital media group focused on engaging young adult audiences through culturally relevant content distributed across social platforms, podcasts and websites. Best known for brands such as LADbible and Betches, the group partners with global blue-chip advertisers, media agencies and celebrities to deliver branded campaigns aimed primarily at Gen Z and young millennial audiences in key markets including the UK and the United States.
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