Innovation is everywhere, but turning research into real-world impact is still one of the biggest challenges facing institutions today. With trillions spent globally on R&D each year, too much promising science never makes it to market. The missing link? Fast, evidence-based decision-making.
In the latest episode of The Watch List, host Ricki Lee sits down with Melissa Cruz, CEO of GenIP (LSE:GNIP), to unpack how her company is changing the way innovation is evaluated and prioritized. With GenIP reporting 330% revenue growth in 2025 and rapidly expanding across international markets, Cruz shares what’s driving the momentum and why invention intelligence is becoming essential infrastructure for modern research organizations.
From helping universities focus their portfolios to supporting national agencies in Brazil and Saudi Arabia, GenIP is positioning itself as a global “decision ledger” for innovation. In the conversation below, Cruz explains how smarter tools, better data, and faster insights can turn great ideas into outcomes that reach society.
Watch the full interview below to learn how Gen IP is transforming R&D into real impact.
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