PZ Cussons unveils refreshed strategy targeting double-digit shareholder returns

PZ Cussons plc (LSE:PZC) has set out a renewed group strategy at a capital markets event in London, outlining a more focused approach centred on strengthening portfolios of locally trusted brands across four core markets in both developed and emerging economies.

Management said the business is now more streamlined and resilient following a recent strategic review, which included measures to reinforce the balance sheet and refine geographic and category priorities. The updated framework is designed to sharpen execution and concentrate resources on higher-return segments.

The company is aiming to deliver double-digit total shareholder returns over the cycle. This ambition is supported by targets of mid-single-digit like-for-like revenue growth, high single-digit operating profit growth and high single-digit earnings-per-share expansion under its revised financial model.

PZ Cussons also detailed a disciplined capital allocation policy. Net debt will be maintained within a defined range, the dividend is set to progress steadily, and excess cash will be directed toward bolt-on acquisitions in priority markets. The approach signals management’s intent to balance organic growth with selective expansion while sustaining returns to investors.

While recent performance has reflected pressures on profitability and cash flow, improved earnings guidance and strategic clarity suggest potential for operational recovery. Market indicators and valuation metrics, however, imply a degree of investor caution as the company works to deliver on its updated objectives.

More about PZ Cussons

PZ Cussons is a Manchester-headquartered consumer goods business operating in personal care, home care and baby categories across the UK, Australia and New Zealand, Nigeria and Indonesia.

Its portfolio includes well-known brands such as Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa, Stella and St.Tropez. The group combines brand development with a long-standing focus on sustainability and community impact.