THG PLC (LSE:THG) has unveiled a new licensing agreement between its Myprotein brand and convenience food manufacturer Greencore, paving the way for a range of protein-packed salads and wraps to launch in Sainsbury’s stores. The move is designed to accelerate Myprotein’s push beyond its traditional sports nutrition base, increasing its exposure in everyday, high-frequency food-to-go occasions.
The partnership forms part of THG’s broader strategy to scale Myprotein’s offline distribution and licensing network to 100,000 retail outlets. It builds on existing collaborations with Müller, Iceland and Jimmy’s Coffee, which collectively delivered more than 43 million units into retail channels during 2025. Management believes that a growing roster of partners, combined with sustained consumer appetite for convenient, protein-rich and “clean label” products, could drive licensed product volumes above 60 million units in 2026. The initiative is expected to further embed the brand within the expanding healthy convenience segment.
From a financial perspective, THG continues to navigate material headwinds. Elevated leverage levels and ongoing losses remain key constraints on the investment case. However, recent strategic developments and supportive technical indicators point to improving momentum, offering some balance to the pressure from underlying fundamentals.
More about THG PLC
THG PLC is a Manchester-headquartered global e-commerce platform operating across THG Beauty and THG Nutrition. Its portfolio includes leading consumer brands such as Lookfantastic, Dermstore, Cult Beauty and Myprotein. THG Beauty provides digital retail infrastructure for more than 1,000 third-party brands, while THG Nutrition, led by Myprotein, delivers health and wellness products through direct-to-consumer channels and an expanding network of offline retail partnerships worldwide.
Leave a Reply