Pebble Beach Systems secures £1.3m automation deal with major U.S. streaming platform

Pebble Beach Systems Group plc (LSE:PEB) has been awarded a five-year contract valued at an initial £1.3 million to provide its automation software to a Tier 1 U.S.-based streaming provider entering the live sports market.

The agreement, secured through a long-standing U.S.-headquartered partner, covers system implementation as well as ongoing support and maintenance. The company noted that the arrangement offers potential for additional revenue over time as the partnership develops.

Pebble’s automation technology will manage the playout of video, audio, advertising and graphics, supporting the client’s expanded live sports broadcasting and monetisation capabilities. The contract underscores Pebble’s position as a specialist provider of high-reliability automation systems for leading media organisations and reflects increasing demand for robust playout infrastructure as streaming platforms invest further in live, advertising-led sports content.

From an investment standpoint, the outlook is influenced by supportive technical signals and recent contract momentum, suggesting scope for operational growth. However, financial metrics remain a constraint, with negative net income and a negative price-to-earnings ratio weighing on valuation. The company’s capacity to capitalise on its cash flow base and recent strategic initiatives will be central to performance in the periods ahead.

More about Pebble Beach Systems

Pebble Beach Systems Group plc, trading as Pebble, is a global software provider specialising in automation, integrated channel and virtualised playout solutions for broadcast and streaming customers. Established in 2000, the group has deployed scalable systems across more than 70 countries, managing around 2,000 channels for Tier 1 broadcasters and major streaming platforms.

Its technology automates the scheduling and delivery of programmes, commercials, trailers and graphics, supporting operations ranging from single-channel deployments to multi-channel installations exceeding 150 channels. This focus on resilient, scalable automation underpins Pebble’s reputation as a specialist provider within an expanding, content-driven streaming landscape.

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