Moonpig Group plc (LSE:MOON), a leading online greeting card retailer in the UK and the Netherlands and a major participant in the UK gift experiences market, operates well-known brands including Moonpig, Buyagift, Red Letter Days and Greetz. Through its proprietary digital platforms, the company offers personalised greeting cards, curated gifts and fast delivery services, supported by a data-driven operating model and strong consumer brand recognition.
The group reported trading performance in line with expectations for the financial year ending 30 April 2026. Management now anticipates mid-single-digit growth in both adjusted EBITDA and adjusted EPS, placing results at the upper end of its previously communicated 8%–12% guidance range. Strong free cash flow generation continues to support shareholder returns.
Revenue at the core Moonpig brand is expected to increase at a high-single-digit rate, while the Greetz business in the Netherlands is forecast to deliver modest growth. The Experiences segment, however, is projected to record a mid-single-digit revenue decline. Solid cash generation has enabled the company to complete a £60m share buyback during FY26 and announce a further £65m repurchase programme for FY27. Following these distributions, leverage is expected to remain around 1.1 times EBITDA. The new buyback also signals management’s confidence in long-term growth prospects under recently appointed CEO Catherine Faiers.
Despite these positive developments, Moonpig’s outlook remains mixed. While technical indicators appear favourable and corporate actions such as share buybacks and leadership changes provide strategic support, concerns persist around profitability and leverage. Valuation metrics also warrant caution, particularly due to the company’s negative price-to-earnings ratio.
More about Moonpig Group plc
Moonpig Group plc is a digital-first greeting card and gifting platform serving primarily the UK and Dutch markets. The company operates the Moonpig, Buyagift and Red Letter Days brands in the UK, alongside the Greetz platform in the Netherlands. Moonpig holds the leading online market position for greeting cards in both countries and is also the UK’s top provider of gift experiences. Its business model leverages proprietary technology, data science and mobile applications to personalise products and enable next-day delivery for customers celebrating key occasions.
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