Brave Bison (LSE:BBSN) reported its fifth consecutive year of earnings growth, with 2025 net revenue increasing 60% to £34.1 million and adjusted EBITDA rising 51% to £6.8 million, both exceeding market expectations. Statutory profit, however, declined due to costs associated with acquisitions.
During the year, the group completed five acquisitions, including MiniMBA and MTM, while continuing to expand its artificial intelligence capabilities and client base. Brave Bison also raised £15.5 million in equity, increased its dividend by 10%, and upgraded its outlook for 2026, supported by strong organic growth from MiniMBA and improving performance in its Sport & Entertainment division.
Strategic investments strengthen platform and growth ambitions
The company is enhancing its position in marketing effectiveness and skills development through the integration of MiniMBA, alongside acquiring a 28% strategic stake in System1 Group.
Despite significant investment activity, Brave Bison maintained a net cash position. Management expects both net revenue and adjusted EBITDA in 2026 to exceed current market forecasts, reflecting continued scaling of its diversified digital media and education platform.
Solid fundamentals balanced by valuation concerns
Brave Bison’s outlook is supported by improving profitability, low leverage, and positive free cash flow generation. Technical indicators also appear constructive, with the stock trading above key moving averages.
However, valuation remains a potential concern due to a relatively high price-to-earnings ratio. Additionally, some caution remains around business momentum, given the most recent year’s revenue decline and softer free cash flow.
More about Brave Bison
Brave Bison Group is a UK-based marketing and technology partner serving global brands across digital media, sport and entertainment, and eLearning. Its offering includes marketing strategy, AI-powered advertising tools, content creation and livestreaming, search engine optimisation, influencer and sports marketing, and professional training solutions for marketers worldwide.
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