ProCook Delivers Record Revenue as Store Expansion and Online Growth Boost Performance (PROC)

ProCook Group (LSE:PROC) achieved record annual revenue of £85.5 million for the year ended 29 March 2026, representing growth of 23% as both its retail estate and ecommerce operations generated strong double-digit increases. The kitchenware retailer significantly outperformed the broader UK market, benefiting from continued customer demand and the strength of its direct-to-consumer model.

Financial performance improved across the business, with EBITDA rising by almost 40%, free cash flow more than doubling and net cash increasing to £4.4 million. The improvement was supported by stronger gross margins, disciplined cost control and effective working capital management.

During the year, ProCook accelerated the expansion of its physical footprint, opening 13 new stores and increasing its estate to 78 locations nationwide. The company also introduced a refreshed store format, broadened its product offering and increased customer engagement through social media-led marketing initiatives.

These efforts helped grow the active customer base by 24% to 1.4 million, strengthening the company’s position within the UK kitchenware sector.

Management continues to invest in technology, supply chain improvements and store refurbishments while maintaining a disciplined approach to costs. Trading at the start of the new financial year has remained encouraging, with revenue increasing 21.5%, reinforcing confidence in the group’s longer-term objectives of reaching 100 stores, generating £100 million in annual revenue and delivering further margin expansion.

More about ProCook Group

ProCook Group plc is a UK-based direct-to-consumer kitchenware retailer specialising in own-brand cookware, tableware and kitchen accessories. The company sells through a combination of ecommerce platforms and a growing network of stores across the UK, targeting consumers seeking high-quality products at competitive prices. Its direct sourcing model enables it to offer strong value while competing effectively within the fragmented kitchenware market.