Saga plc (LSE:SAGA) has appointed PricewaterhouseCoopers LLP (PwC) as its new independent external auditor, with the change due to take effect for the financial year ending 31 January 2028 following a formal audit tender process.
The appointment was approved by the board after a review led by the company’s Audit and Risk Committee and remains subject to shareholder approval at Saga’s 2027 Annual General Meeting. Until then, KPMG LLP will continue to serve as the group’s external auditor for the financial year ending 31 January 2027.
The board thanked KPMG for its service since its appointment in 2017 and said the transition to PwC forms part of the company’s regular governance and audit rotation process.
The appointment of a new Big Four audit firm represents an important governance milestone, reinforcing Saga’s commitment to strong financial oversight, effective risk management and high standards of corporate reporting. A periodic change in external auditor is widely regarded as good governance practice, providing an independent perspective on financial reporting and internal controls.
Saga’s broader outlook continues to benefit from improving financial performance and stronger recent cash generation. However, investors remain mindful of the company’s relatively high leverage and limited equity base. While technical indicators present a mixed picture, valuation remains constrained by negative earnings and the absence of a dividend yield.
More about Saga plc
Saga plc is a UK-based specialist provider of products and services for people aged over 50. The company operates across insurance, travel and financial services, offering tailored products designed to meet the needs of the UK’s growing older population.
Through its well-established consumer brand, Saga focuses on delivering age-specific services while building long-term customer relationships. Its strategy centres on combining trusted products with strong customer service to support sustainable growth across its core markets.

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