System1 Group PLC (LSE:SYS1) reported an 11% year-on-year increase in total revenue for the first five months of its 2027 financial year, while platform revenue increased 12%.
The company said growth reflected increased activity from existing customers alongside new client wins. Revenue from new platform customers was approximately 20% higher than in the comparable period a year earlier.
System1 reported new contracts with customers including a major U.S. automotive manufacturer, a global food group and a luxury retailer.
The U.S. became System1’s largest market during the period, while revenue from Continental Europe increased 56% year on year.
Revenue from both advertising testing and innovation testing increased 12%, while brand-related revenue declined.
Net platform revenue retention improved to 80%. System1 reported cash of £11.2 million at the end of August and said trading remained consistent with current market expectations.
System1 Launches Test Your Ad Screen
System1 also launched Test Your Ad Screen, an artificial intelligence-based tool designed to provide rapid screening of advertising effectiveness.
The company said the tool was trained using a dataset containing 18 million human emotional responses.
System1 has demonstrated the product to a range of prospective customers, including global companies and smaller brands. The supplied information does not provide revenue or customer adoption figures for the new product.
More about System1
System1 Group PLC provides a marketing decision-making platform covering advertising, product innovation and brand testing.
The company’s services use a database of human emotional responses to assess marketing materials and product concepts. Its operations combine predictive research, digital testing tools and consultancy services.
System1’s platform serves more than 600 clients across 81 markets, with operations including the U.S., UK and Continental Europe.
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