Shares of Tasty Plc (LSE:TAST) soared by 54.5% after the casual dining group confirmed advanced discussions with former PizzaExpress CEO David Page about potentially joining its board, fueling optimism over the company’s strategic direction.
The dramatic rally followed a company statement issued in response to recent market activity and media reports. Tasty acknowledged it has held advanced conversations with Page, who previously led PizzaExpress plc and served as Executive Chairman of The Fulham Shore plc.
The company also confirmed ongoing talks with Nicholas Wong, who formerly held the position of Finance Director at Fulham Shore, hinting at further leadership shifts.
Alongside these board-level discussions, Tasty disclosed that it is “evaluating funding options with a view to investing in future strategic opportunities,” with a possible equity placing under consideration.
Tasty stated it will provide additional updates “as and when appropriate.”
The sharp stock rally reflects renewed investor confidence, spurred by the prospect of bringing seasoned executives with proven track records in the restaurant industry into the fold.
Page’s experience leading well-known brands could pave the way for a refreshed strategy at the AIM-listed chain, which operates in the increasingly tough casual dining segment—a space challenged by rising operational costs and shifting consumer behaviors.
The company’s interest in new funding avenues suggests it may be gearing up for expansion, restructuring, or a strategic repositioning as it navigates the evolving market landscape.
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