Premier Foods (LSE:PFD) has revealed the £48 million purchase of Merchant Gourmet, a brand recognized for its premium, healthy, and ready-to-eat meal solutions. The deal supports Premier Foods’ long-term growth strategy, adding a health-focused offering to its portfolio. By applying its established growth framework, the company plans to expand distribution channels, increase brand visibility through marketing, and create new opportunities for value generation and market expansion.
Financially, Premier Foods continues to deliver solid results, with strategic moves like this acquisition reinforcing its growth outlook. While technical indicators remain mixed and current valuation appears fair, the company’s stability and forward momentum position it for continued progress.
About Premier Foods
Premier Foods is among the UK’s largest food manufacturers, employing over 4,000 staff across 13 sites. Its well-known brands—including Mr Kipling, Bisto, Oxo, Ambrosia, Sharwood’s, Loyd Grossman, and Batchelors—are staples in British households. The company serves retail, wholesale, and foodservice markets, focusing on delivering high-quality products that support healthy eating and contribute positively to local communities.
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