Sosandar plc (LSE:SOS) reported net revenue of £18.7 million for the first half of fiscal year 2026, reflecting a 15% year-on-year increase. This growth was supported by strong performance on its own e-commerce platform and a healthy gross margin of 62.2%, demonstrating the company’s focus on maintaining profitability through disciplined pricing and cost control.
Although Sosandar recorded a pre-tax loss of £1.1 million, management remains confident in meeting full-year expectations. Strategic initiatives aimed at enhancing margins and expanding market presence are beginning to deliver results. Partnerships with major retailers, including Next plc, have contributed to solid trading, while the recent launch of a licensed homeware range has generated positive momentum.
Looking ahead, the company is focused on growing its brand in both the UK and international markets, prioritizing sustainable and profitable expansion.
Sosandar’s investment case is tempered by ongoing financial challenges, including cash flow pressures and weak earnings metrics. Technical indicators currently point to a bearish trend, with the stock trading below key moving averages. Negative valuation metrics, such as a lack of dividend yield and a negative P/E ratio, may also limit its appeal to income-focused investors.
About Sosandar PLC
Sosandar plc is a British women’s fashion brand catering to style-conscious shoppers seeking quality alternatives to lower-priced fast fashion. Its product line is designed in-house and sold through its own website, retail stores, and partnerships with prominent brands including Next and Marks & Spencer Group. The company focuses on offering fashionable, affordable, and well-made clothing.
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