Chill Brands Group PLC (LSE:CHLL) has reported major operational progress after adopting a distribution-led business model, a strategic shift designed to boost resilience and unlock new growth opportunities. The company has streamlined its operations by closing underperforming units and forging partnerships with leading global brands, positioning itself as a key player in the UK nicotine alternatives market.
This transformation provides the company with more diversified revenue streams while maximizing the use of its existing infrastructure. Management believes the shift will enhance market presence, operational efficiency, and long-term value for stakeholders.
About Chill Brands Group PLC
Chill Brands Group is a consumer packaged-goods distribution business that has evolved from an own-brand operator into a diversified distribution and services group. Operating within the fast-moving consumer goods sector, it focuses on nicotine alternatives and wellness products, connecting innovative brands with retailers and consumers through its distribution network and e-commerce platforms.
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