AJ Bell PLC (LSE:AJB) has delivered a strong year-end performance, reporting a 19% increase in customer numbers to 644,000 and reaching a record £103.3 billion in assets under administration (AUA).
Both its advised and direct-to-consumer platforms contributed to this growth, supported by strong net inflows and favorable market conditions. The company’s CEO emphasized the scalability of its business model and the impact of strategic investments that have strengthened AJ Bell’s long-term growth trajectory.
Despite the strong performance, uncertainty around government pension taxation policy remains a key risk factor for the company and its customers.
The outlook is supported by robust financial results, strong profitability, and positive technical momentum. While the valuation remains elevated, market sentiment toward the stock is favorable.
About AJ Bell PLC
AJ Bell PLC is one of the UK’s largest investment platforms, serving both advised and direct-to-consumer (D2C) clients through a dual-channel model. Known for its low-cost and user-friendly investment solutions, the company combines scale, technology, and customer service to maintain a leading position in the UK investment platform market.

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